About the author
Sean McDonnell
Founder of Kaizen
Sean founded Kaizen. He works on business websites and helps owners decide what their software needs to do. These guides draw on that work and the sources linked in each article.
Browse the website guides
Check the work behind the advice.
Start with our case studies. They show what each business needed and the work we did.
You can also visit the live Midland Oil website and try the product journey yourself.
Sean also helps owners plan software work. Our contract product owner page describes that work and his background.
See when the advice was checked.
Each guide keeps its first publication date. Its separate checked date records a review of the content and sources.
We link to the original guidance beside claims that rely on it. Examples from our own work link to the relevant page or case study.
The checked date only changes after we review the guide. Prices and other details can change after a review, so check the linked source before relying on them.
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If a guide is wrong or out of date, tell us what needs correcting. Include the page link and the part we should check.
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