How Much Does a Website Cost? A Guide to Quotes
See published UK prices and what each includes. Agree the work, later bills and payment dates before you pay a deposit.
A website price needs a list of the work it covers. A few service pages and an online shop involve different jobs.
Below are two published UK prices, checked on 2 October 2026. They give you concrete examples to compare with your own quote.
Published prices come with different terms.
Webfactory's Essential package lists five pages for £399, plus £13.99 a month. Both charges exclude VAT. The package includes a web address and hosting, which keeps the site online.
Genius Division's Starter package starts at £5,000 excluding VAT. It includes a design made for the business, editing tools and training. Its optional care plans start at £150 a month, also excluding VAT.
These are advertised examples, not an average price or Kaizen's rates. They do not cover the same work. Check the current terms through the source links before comparing them.
The price alone cannot tell you which offer suits your business. Start with what your customers need to do.
Write down what the site must help people do.
A local service business may need visitors to find its area and ask for a quote. A supplier may need buyers to choose products and download the right files.
List those tasks before asking for a price. Include the pages you want to keep and anything that needs changing.
For each quote, check:
- Which pages will be designed and built?
- Who writes the words and supplies the photos?
- Does the price include moving existing products or posts?
- Which forms, booking tools or payment steps are included?
- How many rounds of changes can you request?
- Who checks the finished site on a phone?
Give each business quoting the same list. That makes differences in their prices easier to understand.
Midland's oil finder was part of the job.
For Midland Oil Group, the work included helping visitors choose an oil. Its oil finder asks about the vehicle, machine or job.
This is the real oil finder on Midland's site. Kaizen provides it on licence.
A feature like this needs its own place in the quote. Agree what it does, how it will be checked and any ongoing charge.
See the Midland Oil website rebuild. The example shows the work involved; it does not set a price for your site.
Compare the full bill over the same period.
Ask for the build cost, ongoing charges and VAT to be shown separately. Check what you pay at the start and when later payments fall due.
Choose the same period for each comparison. Add the build charge to the bills due during that time. Ask what renews and what happens if you leave.
Our guide to hidden website costs covers upkeep, edits and moving old pages. Keep those details beside each quote.
Agree how you will check the work.
Before launch, try the things you asked the site to do. Send a test enquiry and check it arrives. Try changing a photo or a service yourself.
If your current site is slow, our free website speed check gives you a starting point. Our WordPress website options explain the changes we can discuss.
With Kaizen, the first conversation is free. We agree the work and price before you pay a non-refundable deposit. Work starts after that payment.
One of us will get back to you the same day, or the next working day at the latest.