Web design for trade and industry

Midland Oil Group.
A clearer path to the right oil.

Midland's old site made choosing oil hard. We rebuilt it so buyers could find products and send an enquiry.

Talk to us about your site

One of us will get back to you the same day, or the next working day at the latest.

The new site gives buyers a clear place to start. Select to enlarge.

More visits turn into real enquiries.

Since the rebuild, Midland gets several genuine enquiries a day. A large national business has also shown interest.

These are Midland's results. They are not a promise for every site.

Midland Oil Group, after the rebuild.

Load time after the rebuild: 1.2 seconds; Down from more than 8 seconds on the old site.
Enquiries in the first month: Three times; Three times the enquiries after the rebuild.

Before the rebuild

Good products were hard to find.

Midland makes and supplies oil in the West Midlands. It has more than 40 years in the trade.

The old site expected buyers to know product names. Services were hard to spot, and data sheets sat in a long list.

People needed to call to work out where to start.

The old site left buyers to work out which range they needed. Select to enlarge.

Start with the work.
Then find the oil.

Buyers choose their industry first. The site then shows products that fit that kind of work. They do not need to know a product code.

The farming pages bring the relevant oils into one place. Select to enlarge.

Ask MOG oil finder

Find a starting point without a phone call.

The oil finder asks about the vehicle, machine or job. It then suggests a product from the range.

Buyers can narrow down the choice before they contact Midland.

Oil finder provided on licence by Kaizen.

A useful first step for buyers who do not know the range. Select to enlarge.

The details help buyers choose.

Open each example to see how the rest of the site works.

Visit Midland Oil Group's website

See where each menu link leads

The menus explain what each section holds. Buyers can see the choices before they open a page.

Industry choices have a short, useful description. Select to enlarge.

Find the services as well as the oil

Waste oil collection now has its own place on the site. It sits alongside blending and the other oil services.

Buyers can see the full range of oil services. Select to enlarge.

Choose a brand and find its range

Each Midland brand has its own area. Buyers can see what it offers and find the right product range.

Each brand has a clear place on the homepage. Select to enlarge.

Search for the right data sheet

Buyers can search for the data sheet they need. They can check the details before they choose a product.

Search and filters help buyers find product details. Select to enlarge.

Check the company behind the products

Company details and certificates are easy to find. Buyers can check who they are dealing with before they get in touch.

The footer puts company details and documents together. Select to enlarge.

Your website

Help buyers find what they need.

We rebuild dated, slow websites for businesses. The first chat is free, so we can talk through what needs to change.

Talk to us about your site

One of us will get back to you the same day, or the next working day at the latest.

See what a rebuild involves.

We agree the price before work starts. A non-refundable deposit comes before the first draft.